Current & Recent Government and Community Clients

Local Government:

• Sunshine Coast Regional Council (ongoing)
• Noosa Shire Council (ongoing)

Tourism & Community Organisations:

• Experience Eumundi
• Noosaville Business Association
• Eumundi Chamber of Commerce
• Visit Coolum

We've delivered grant-funded campaigns, community engagement programs, tourism marketing, and economic development initiatives across Queensland councils and affiliated bodies.

What We Do

Paid Advertising:

• Meta, Google, LinkedIn, Twitter, Reddit and TikTok Ads
• Grant campaign promotion
• Tourism and destination marketing
• Community program promotion
• Event marketing

Digital Marketing:

• Landing page design and development
• Email marketing campaigns
• Marketing strategy and conversion audits
• Funnel optimisation

Reporting & Compliance:

• Monthly performance reporting with data-driven insights
• Grant reporting
• Procurement documentation
• All work documented, auditable, and compliant with Local Buy frameworks

Why Councils Choose Optimised Digital 

When you partner with Optimised Digital, you get more than marketing expertise - you gain a trusted collaborator who understands the standards, safeguards, and values that matter in government and community work.

• Proven council experience - Already delivering for Sunshine Coast Council, Noosa Council, and affiliated organisations
• Government background - Our founder worked with the Australian Institute of Sport, Royal Australian Mint, various Ministers in Parliament, Department of Main Roads QLD, and ACTEW. We understand public accountability, compliance, and stakeholder management.
• Strong compliance posture - WHS commitment, Australian Privacy Principles, cybersecurity standards, full professional indemnity and public liability insurance
• Transparent reporting - Clear monthly reports with metrics, budget tracking, and proactive progress updates tailored to procurement requirements
• A values-driven approach as members of 1% for the Planet®, ensuring that every project contributes positively to community and environment.

Results From Our Work

B2B & Public Sector Case Studies:

• 74% decrease in cost per lead (B2B SaaS - Brightly Software)
• 38% increase in page conversions, 53% decrease in cost per lead (Reposit Power - smart city energy tech)
• 212% ticket sales increase (non-profit symposium)
• 80% sales increase, 13x leads, 150% gross profit increase (4-year client retention - Stretch Coach)

Regions We Service

• Sunshine Coast Region (in-person meetings available)

• Brisbane and Greater Brisbane (in-person meetings available)

• All Queensland councils (remote delivery)