ABOUT OPTIMISED
Meet the dream team
We’re an incredible team of marketers with a passion for purpose-led business - plus we're parents, artists, surfers, spreadsheet nuts and puppy mad (except for one amazing cat lady!).
We’re based on the Sunshine Coast in Queensland, with an all-Australian team. If you’re in town, we’d love to meet you!
BAMIK
DIRECTOR OF STRATEGY
Grow. Your. Business. What more can I say?
Over 50 course & business launches, over 10 years of Facebook ads, thousands of ads, multiple niches, and a knack for seeing clearly what needs to change on a website, in your creatives, copy and audiences to increase conversions.
If you’re committed to growing a business that is making a positive impact then we want to speak with you!
ANA
MARKETING ASSISTENT
I’m a marketer, strategist, and writer with over a decade of experience helping brands grow through authentic storytelling and smart digital frameworks.
I balance creativity with data-driven strategy and have worked across industries to craft campaigns that connect deeply and convert effectively.
More than anything, I love seeing business owners feel proud of their brand and confident about the path ahead.
KALLIOPI
PAID MEDIA SPECIALIST
Once I connect with your brand, I’m full of ideas to help take your business to the next level.
I love meeting new and local businesses and learning more about you and your mission.
Me and numbers just get along. I enjoy analysing data to learn exactly what has worked, what hasn’t and how we can tweak your ads, audiences, creatives and landing pages to take your business results even further.
Oh, and I’m partial to the colour green!
JOSH
PAID MEDIA SPECIALIST
I’ve always been passionate about the design and creative side of digital marketing, particularly within Facebook advertising.
I enjoy diving into businesses and uncovering the unique mechanism within a product or service that helps it stand out and deliver exceptional results. With a professional sporting background, results have always been my number one priority.
The way you do one thing shapes the way you do everything.
That same drive and discipline now fuels my approach to helping brands grow and achieve lasting success.
NATHAN
BUSINESS GROWTH
I’m a problem solver & analyst. If there’s a solution in any area of your business, I will find it.
With over a decade of experience as an electrical engineer and sales, I bring a totally different perspective to digital growth.
I love meeting new people and learning in-depth the intricate details of your business so let’s chat!
THOMAS
GROWTH STRATEGIST
Over the past decade, I’ve specialised in unlocking key growth levers for a variety of brands by delivering wider business strategy, strategic funnel building, and innovative ideas.
My expertise is in forming strategic partnerships and driving growth for social enterprises and purpose-led businesses, helping them scale with meaning and impact.
I focus on creating strategies that drive sustainable growth, deepen connections, and maximise value - empowering brands to thrive while staying true to their mission and purpose.
Our story - why did we start OPTIMISED?
A little note from me, Bamik:
I have worked across the world in almost every industry doing all-the-things related to marketing.
I even worked on a yacht in Monaco (but that's another story!).
We moved to the Sunshine Coast to be closer to family and I decided to take some time out from working for others and just be with my first born while he was young.
Sometimes opportunities come from the least expected places.
Many of my past colleagues discovered that I was now 'free' (if you're a mother, you'll surely disagree that parenting is 'being free'!).
And before I knew it, I had more than 4 permanent offers in front of me, at the same time!
Rather than choose one, I chose all 4 (mad? maybe).
I quickly created a Squarespace site (which didn't change for 4 years) and called myself the very original - Bamik Digital.
Five years later, we re-branded to OPTIMISED and here we are...
Changing businesses and lives with the incredible work our team and I get to do every day.
SO GRATEFUL THAT YOU'RE HERE.
Our just one thing philosophy
To be an OPTIMISED business, you need to be an OPTIMISER. A relentless pursuit of improvement.
Whether that's personally or professionally, we are committed to optimising
just one thing every day.
Improve the next set at the gym, improve the way you react to your kids or partner in a heated situation, and improve your marketing - just one thing each week - is often all that is needed to see incredible results.
THE TRICK IS KNOWING WHAT THAT ONE THING IS -
AND THAT'S WHERE WE COME IN.
We're a boutique team, not an agency.
It feels like you're working with an in-house team of professionals who prioritise your business, every day.
Testimonials
Want to work with us?
We love to work with incredible and inspiring companies who are passionate about making a positive impact on their environment and the people they engage with. With that in mind, we have a strict criteria of which companies we can best serve so please get in touch to see if we align.
WE’D LOVE TO LEARN MORE ABOUT WHAT YOU DO, WHAT YOU BELIEVE IN, AND WHERE YOU WANT TO GO.
✦ Join the Magic ✦
If you want boring snoring content, this is not the place.
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