ABOUT OPTIMISED
Meet the dream team
We’re an incredible team of marketers with a passion for purpose-led business - plus we're parents, artists, surfers, spreadsheet nuts and puppy mad (except for one crazy cat lady!).


We’re based on the Sunshine Coast in Queensland, with an all-Australian team. If you’re in town, we’d love to meet you!

BAMIK
DIRECTOR OF STRATEGY
Grow. Your. Business. What more can I say?
Over 50 course & business launches, over 10 years of Facebook ads, thousands of ads, multiple niches, and a knack for seeing clearly what needs to change on a website, in your creatives, copy and audiences to increase conversions.
If you’re committed to growing a business that is making a positive impact then we want to speak with you!

ELISE
MARKETING SPECIALIST
I’m a creative communications specialist with more than a decade of experience across marketing, TV, and PR.
A storyteller at heart, I love being able to bring together copy, creatives, and vision to tell the story behind a brand. Not just the products or services, but the people; who they are, what drives them, and always, why they do what they do.
I’m also a mum (dog and baby), beach lover, foodie, and travel enthusiast.

KALLIOPI
PAID MEDIA SPECIALIST
Once I connect with your brand, I’m full of ideas to help take your business to the next level.
I love meeting new and local businesses and learning more about you and your mission.
Me and numbers just get along. I enjoy analysing data to learn exactly what has worked, what hasn’t and how we can tweak your ads, audiences, creatives and landing pages to take your business results even further.
Oh, and I’m partial to the colour green!

KEITH
PAID MEDIA SPECIALIST
In the last decade, I’ve become purely focussed on creating unique connections with customers through Facebook Ads and email marketing.
In more recent years, I have extensive experience in growing & scaling businesses in the fitness niche with powerful results.
My strength is creating campaigns that maximise conversion and build connection.
This creates happy buyers that love your business, refer their friends and purchase from you for life.

NATHAN
BUSINESS GROWTH
I’m a problem solver & analyst. If there’s a solution in any area of your business, I will find it.
With over a decade of experience as an electrical engineer and sales, I bring a totally different perspective to digital growth.
I love meeting new people and learning in-depth the intricate details of your business so let’s chat!


Our story - why did we start OPTIMISED?
A little note from me, Bamik:
I have worked across the world in almost every industry doing all-the-things related to marketing.
I even worked on a yacht in Monaco (but that's another story!).
We moved to the Sunshine Coast to be closer to family and I decided to take some time out from working for others and just be with my first born while he was young.
Sometimes opportunities come from the least expected places.
Many of my past colleagues discovered that I was now 'free' (if you're a mother, you'll surely disagree that parenting is 'being free'!).
And before I knew it, I had more than 4 permanent offers in front of me, at the same time!
Rather than choose one, I chose all 4 (mad? maybe).
I quickly created a Squarespace site (which didn't change for 4 years) and called myself the very original - Bamik Digital.
Five years later, we re-branded to OPTIMISED and here we are...
Changing businesses and lives with the incredible work our team and I get to do every day.
SO GRATEFUL THAT YOU'RE HERE.

Our just one thing philosophy
To be an OPTIMISED business, you need to be an OPTIMISER. A relentless pursuit of improvement.
Whether that's personally or professionally, we are committed to optimising
just one thing every day.
Improve the next set at the gym, improve the way you react to your kids or partner in a heated situation, and improve your marketing - just one thing each week - is often all that is needed to see incredible results.
THE TRICK IS KNOWING WHAT THAT ONE THING IS -
AND THAT'S WHERE WE COME IN.
We're a boutique team, not an agency.
It feels like you're working with an in-house team of professionals who prioritise your business, every day.
Testimonials

















Want to work with us?
We love to work with incredible and inspiring companies who are passionate about making a positive impact on their environment and the people they engage with. With that in mind, we have a strict criteria of which companies we can best serve so please get in touch to see if we align.
WE’D LOVE TO LEARN MORE ABOUT WHAT YOU DO, WHAT YOU BELIEVE IN, AND WHERE YOU WANT TO GO.
✦ Join the Magic ✦
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