Ecolibrium - B2C Lead Generation

Brand Story

Ecolibrium Designs is a sustainable design studio in Eumundi, on the Sunshine Coast. Led by principal designer Brett Grimley, who brings 35 years of experience and a science background, the studio designs award-winning homes built around energy, comfort and the site.

Ecolibrium works with couples who want a home that performs well for decades, often in their 40s to 60s and frequently with one partner working in the environmental sector.

“35 years of design experience”

Goal

Ecolibrium’s website sent most visitors to a contact page, and its ads were measured on clicks rather than enquiries.

The goal was six qualified leads per month from homeowners ready to plan a sustainable build. 

The objectives were to:

• Turn ad clicks into named, qualified leads
• Build an email list of future clients
• Position Brett as the trusted first step in planning a build
• Build a community over time to continue giving value in the sustainable and eco-living world

Solution

We built a lead generation system around a free resource, starting with a clear question for homeowners: what should I decide before I speak to a designer?

• Before you build checklist. A free download that helps homeowners plan before their first design conversation.
• Meta lead ads. Set up to collect name and email, not just clicks.
• Three-email nurture sequence. Delivers the checklist, shares educational content, then offers a case study and an invitation to book a call.
• Creative testing. Separate messages for people planning a new build and people planning a renovation.
• Warm audiences. Targeting website visitors, Instagram and Facebook engagement, and the email list.

Results

1. 120+ leads from the checklist 
2. 41x return on ad spend from one signed project.
3. Increase in consultation enquiries from people who found Ecolibrium through the campaign.
4. Enquiry source tracked on every new lead, so future results can be measured by channel.

Key Takeaway

• Ecolibrium’s expertise was already strong.

• A clear, free resource gave homeowners a reason to engage early, and gave the studio a list of people to build relationships with over time.