Double your chances of doing THE thing!

Something that happens on almost every single call

Without fail, at some point in the first 15 minutes, my client apologises.

"Sorry, I'm all over the place."

"Bear with me, my thoughts are really scattered right now."

"I'm not sure I'm making sense."

Every time.

Here's what I actually see

I don't see scattered.

I see someone with a genuinely incredible story and a real reason for building this business.

I see ideas that haven't been organised yet - not ideas that are wrong.

Scattered isn't a problem. It's just what unstructured potential looks like before someone helps you organise it.

What most business owners actually need

It's rarely a bigger strategy.

It's rarely more information or more research.

It's usually three things:

• Clarity on exactly what to do next
• A simple order to do it in
• Someone keeping them accountable to actually doing it

Keeping yourself accountable, as the saying goes, is like letting the fox watch the henhouse.

And there's solid research to back that up.

Dr Gail Matthews at Dominican University studied 267 business owners and professionals and found that people who shared weekly progress updates with an accountability partner were more than twice as likely to achieve their goals as those who kept them to themselves.

Twice as likely. Just from having someone to report to.

We all need someone in our corner who will call us on our own excuses.

The result

One call. Clear steps. Clear timeline. The accountability to move.

That's it. That's the whole thing.

You don't need to have it figured out before you ask for help. The whole point of the call is to figure it out together.

What's the one thing you'd finally move on if someone was keeping you accountable? Drop it in the comments.

Bamik

Follow me on LinkedIn for practical marketing thinking and the occasional honest story from the client room.