Dezigna Fashions - Ecommerce Promotional Products

Brand Story

Dezigna is an Indigenous fashion clothing and merchandise brand on a mission to showcase authentic Australian Indigenous artworks and designs to every Australian and the world.

The brand’s vision and ethos is Connecting through design. Dezigna believes this underpins their core belief that all Australians need to acknowledge Australia’s rich heritage and through their "Share it, Wear it, Embrace it!” vision, it takes them beyond just selling Indigenous clothing or products. Sharing the Indigenous culture is the first step forward and by others wearing it, they acknowledge it and so, by embracing it, change can happen.

Dezigna emerged from its highly successful sister company Dezigna Impression, a promotional clothing and merchandise supplier. Insisting on using only authentic Indigenous artwork and produced on easy wear garments of exceptional quality shone a light on the rich Indigenous Australian culture and led to their long standing reputation and success.

“Share it, wear it, embrace it.”

Goal

Optimised began working with Dezigna Fashions in October 2020 with the goals of:

1. Increasing online revenue by 10%
2. Growing the customer database by establishing effective funnels and lead-generation opportunities

Solution 

The initial priority was optimising the brand website from a design, user experience and Search Engine Optimisation perspective. We advised on the website redesign for a clearer flow to demonstrate the high quality of the brand’s products.

Establishing a lead magnet for separate niche audiences drove site traffic and was to feed leads into the EDM database.

Results

After 3 months of working with the brand we saw:

1. 53% more transactions than the previous 3 months
2. 5.2% more new users to the site than in the previous 3 months
3. 64% increase in online conversions from email channel after establishing a lead magnet and sales funnel

Onsite behaviour improved with a 32% increase in pages per session YOY and a 52% decrease in bounce rate YOY.

After establishing a lead magnet and funnels utilising Facebook and Google Ads we saw 8% growth in the EDM database.